Digital Media Communication Solutions location-based marketing with iBeacons and Geofence has quickly become an essential part of every retailer's business strategy. Many forget that every WiFi network can also be successfully used to deliver WiFi Proximity Campaigns to customers.
WHAT IS THE DIFFERENCE BETWEEN BEACONS, GEOFENCE & WIFI?
Beacons broadcast tiny radio signals that can trigger certain actions in a Beacon-enabled App on a mobile device. Beacons use Bluetooth Low Energy to estimate if a mobile user is within the range of its signal. This allows you to trigger your proximity campaign. Beacons are great for indoors use and when you need high precision, up to few meters.
Geofencing is less precise when it comes to proximity detection. This makes Geofencing more effective for outdoor proximity campaigns that target customers on a larger area, for example when they are walking through the street or are close to the entrance of a shopping mall.
Our WiFi Proximity enables access to the Internet by using radio signals. Each WiFi router can be in fact treated as a "Beacon" and trigger certain actions in a Mobile App - for example show a personalised greeting or offer a discount when a customer enters a venue.
WiFi signals are much stronger than those that Beacons have and therefore can cover larger areas, both indoor and outdoor. The pros of creating a WiFi campaign is that you do not need to invest in any new hardware as most of retailers already have a router at their venue. You don't need to worry about a short battery life as each router is always plugged into a socket.
Digital Media Communication Solutions WiFi Proximity Campaigns that are triggered by WiFi spots work on both iOS and Android. The only difference between the two systems is that on Android all you need to do is turn on WiFi on your device, whereas on iOS you need to be logged in to a designated WiFi network.
WHEN SHOULD I USE WIFI CAMPAIGNS?
WiFi is a perfect solution if you have a small venue with an active WiFi network and you do not want to spend money on new hardware - your router is all you need.
Taking into account the signal strength, WiFi is more reliable than the signal provided by Beacons but you won't be able to achieve a similar level of precision, as WiFi networks usually cover large areas whereas Beacon campaigns can have precision up to 1 meter.
Digital Media Communication Solutions WiFi Proximity Campaigns are also very useful if you want to make sure that people will have Bluetooth turned on to receive Beacon proximity campaigns in your venue. You can simply create a WiFi campaign that triggers a notification reminder "Turn On Bluetooth & Receive More Special Offers". This significantly increases conversion rates for Beacon campaigns.
Digital Media Communication Solutions WiFi, Geofence & Beacon Proximity Campaigns complement each other, so that you can use a variation of them at the same time.
Please contact us to set up an appointment to discuss WiFi Proximity Campaigns for your company or business.
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